Orange was founded in 1968 by Cliff Cooper who to this day is the head of the company, but before it became the guitar amp company that it is today, it started out as a Soho music shop which sold used musical instruments and doubled as a recording studio in the basement. The ‘Orange Amps’ adventure started in September 1968 when former Fleetwood Mac guitarist, the late great Peter Green stopped by the shop alongside the band’s road manager Dinky Dawson, where they placed an order for the first ever Orange PA.